Finds the patterns in your data.
Applied Pattern Intelligence
Read the room. Then read yourself.
A practical course in seeing the pattern behind the behaviour, and the state behind the pattern, so you can change the course of any conversation that matters.
Artificial Intelligence
vs
Applied Pattern Intelligence
Reads the patterns in your people.
The idea at the heart of it
The same person. Two states.
Everyone runs one of thirteen patterns. But knowing the pattern is only half the picture. The other half is the state they are in right now.
Shield — fear
The strength is blocked
Under pressure, or when something they value feels at risk, the pattern goes up like a shield. They become sharp, controlling, or they shut down.
Facing the past
Booster — flow
The strength comes out
Calm, safe and trusted, the very same pattern becomes a booster. They are open, clear, generous, and at their best.
Facing the future
Same person. Same strength. The only thing that changed is the state: fear, or flow. Learning to read it, and to choose your own, is the whole skill.
Watch · 8 minutes
See what Applied Pattern Intelligence is
Eight minutes on the idea, the thirteen patterns, and why reading people is the one intelligence a machine cannot hold.
The individual pathway
How the steps fit together
The quiz names your pattern. The diagnostic gives you the full read and a report. The course teaches you to use it on other people, not just understand yourself. You can start small and go further whenever you want.
Free
Pattern Quiz
Six patterns, ten questions. You name your dominant pattern and see the direction it is facing.
£300
See Your Pattern
The full thirteen-pattern diagnostic, a written report on your pattern, and a 30-minute chat with John.
£3,000
Learn the Skill
The full course. You learn to read the state in anyone, respond well, and catch yourself first.
£25,000
Guided, Over a Year
The course with John working alongside you, ten sessions over twelve months, so you finish it and use it.
What you will be able to do
From recognising patterns to changing conversations
A
Recognise the thirteen patterns
In yourself and in the people you work and live with, from signals you will know on sight.
B
Read the state in a message
Tell whether the shield is up or the booster is running, before you even read the words.
C
Respond without raising the shield
Speak to the strength rather than the defence, so the conversation opens instead of locking.
D
Catch yourself first
Notice your own trigger, pause in the gap, and choose your response. The real skill is self-mastery, not managing others.
Where you use it
It works in every room
Wherever there is a person you need to reach, the diagnostic applies. The settings change. The skill does not.
The prospect
The warm lead who keeps saying "let me think about it" and goes quiet. You learn what is actually holding them back, and say the thing that gets a decision instead of another delay.
The boss
The one who will not commit, or shoots it down before you finish. You stop bracing for the reaction and start framing the ask the way that person can say yes to.
The colleague
The collaborator you keep clashing with for no reason either of you can name. You see what is driving it, and the friction stops being personal.
Your team
The one who is brilliant but stalls. The one who needs the brief three times. You manage each of them to how they actually work, not how you would.
Your partner
The same argument on a loop. The need that never quite gets through. You hear what sits underneath, and say yours so it gets received instead of defended against.
At home
The teenager who shuts the door. The parent you cannot get through to. You stop diagnosing the person and start reading the pattern, and the conversation finally moves.
Who it is for
Anyone whose work runs on conversations
Leaders, managers, and teams who need to communicate under pressure and want a practical edge that psychometrics and management theory do not give them. It does not replace the other tools you use. It does the thing they leave out: what to actually do, in the moment, with a real person in front of you.
It is also the first and most practical step for senior people and culture setters, the foundation for the deeper work of moving into consistent flow.
What people say
Read for real
“The psychometric tools do the nice, fluffy work on the outside. This goes into what is actually going on inside the person. It blows me away. An amazing tool to have, and I am not going to stop.”
Chartered HR consultant, founder of an outsourced HR practice
Three ways in
Start with a read. Or go all the way.
The free quiz gives you a taste. From there, choose your depth.
Each step includes everything in the one before it.
See Your Pattern
For anyone who wants to know their own pattern properly, with a report and a chat.
£300
The step up from the free quiz
- Full thirteen-pattern diagnostic
- A written report on your pattern
- A 30-minute chat with John to talk it through
- The self-paced course
- Ongoing sessions with John
Most popular
Learn the Skill
For people who want to read patterns themselves, not just their own.
£3,000
Your £300 diagnostic comes off this
- Full thirteen-pattern diagnostic
- A written report on your pattern
- The full self-paced course, all thirteen patterns and the two states
- All modules, workbooks and supplements, with 12-month access
- A one-hour session with John, your pattern read live
- Ongoing sessions with John
Guided, Over a Year
For people who want John working with them through it, so they actually finish and use it.
£25,000
Everything, plus a year of John
- Everything in Learn the Skill
- Ten one-hour sessions with John over twelve months
- Bring what is on your desk: the hire you are unsure about, the client gone quiet, the conversation you keep putting off
- John follows your pattern across the whole year, not just one call
- For people whose decisions cost more than this when they get them wrong
Not sure which is yours? Start with See Your Pattern at £300. If you work alone and want the whole skill, take the course. If you hire people, run a team, or win and lose money in conversations, look at the guided year. You can spread the cost with Klarna at checkout.
After the course there is more if you want it: Stage 2 (Alignment Scorecard) and Stage 3+ (Fear to Flow). Ask once you are underway. See the full pathway.
Not taken the free Pattern Quiz yet? That is the way in.
The MorganCCS difference
The pattern stays the same. The state is what you can shift.
Most tools describe people. This one teaches you what to do with what you see, in the moments when it matters most.
Enrol on the course